During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. YouTube also added a couple of new monetization options to help creators and businesses collaborate more effectively.

Starting with YouTube's Shorts, Google is implementing its DeepMind Veo 3 Fast generative tool that can create backgrounds on short clips with sound. That includes tools for motion and restyle, prop additions in scenes, AI edits that turn raw footage into a draft video and speech-to-song functionality that converts dialogue into a soundtrack.

YouTube is also introducing a conversational tool called Ask Studio. It's designed to help creators optimize their workflow, provide suggestions, conduct A/B testing for better engagement, and enable auto-dubbing.

The website is bringing some new updates to live streaming and podcasts, too. A selection of tools will help creators deepen fan engagement, expand reach to new audiences and improve monetization.

Podcasters, on the other hand, will receive help from the AI to cut Shorts and clips from full episodes, while Veo will generate a customizable video from the audio file alone.

Last but not least, YouTube is adding new monetization options, bringing creators and businesses closer together. Creators will be able to add direct links to brand sites in Shorts, while YouTube Shopping will soon reach more markets and merchants. AI will help with product tagging for easier integration.